We know that the Cost Per Click or CPC rate differs by country, advertisers don’t pay equally for all countries, some countries have a higher CPC rate than the others. Cost Per Click doesn’t carry a fixed rate though, but we can consider the average CPC by country.
What is the Cost Per Click or CPC? Cost Per Click refers to how much advertisers pay for a click-through of their ads in platforms such as Google AdWords or Bing Ads. CPC is very important because it’ll determine the financial success especially if you are a publisher/advertiser of these advertising networks.
Let’s know, which countries have the highest CPC rate and which countries have the lowest. The comparative CPC rate data can help you to understand advertising costs/earnings.
Average Cost Per Click (CPC) by Country
Here’s the geographical map for the average CPC rate by a country which is colorized red to yellow:
The red-colored countries have the highest CPC rate and the yellow-colored have the lowest. And as an advertiser, you have to pay more if a visitor click-through your ads from the red-colored countries.
And here’s the chart of the countries represented on the map, chart ordered by the highest average cost per click to the lowest average cost per click, compared to the US average CPC (100%) which is between $1 and $2 on the Google Search for a high volume keyword.
|110 – 101 %||United Arab Emirates|
|100 – 096 %||Austria, United States|
|095 – 091 %||Australia, Brazil|
|090 – 086 %||New Zealand, United Kingdom|
|085 – 081 %||Canada, Chile|
|080 – 076 %||Italy, Switzerland|
|075 – 071 %||Germany, Turkey|
|070 – 066 %||Finland, Jamaica, Norway|
|065 – 061 %||Dominican Republic, Ireland|
|060 – 056 %||Greece, Iceland, Portugal|
|055 – 051 %||Japan, Lebanon, Spain, Sweden|
|050 – 046 %||Armenia, Cambodia, Israel, Mexico, South Africa|
|045 – 041 %||Algeria, Belize, Denmark, Nepal, Netherlands, Singapore, Thailand|
|040 – 036 %||Croatia, France, Indonesia, Macedonia, Nicaragua, Oman, Rwanda, Saudi Arabia, Trinidad and Tobago|
|035 – 031 %||Belgium, Bulgaria, Egypt, Kuwait, Libya, Panama, Romania, Uganda|
|030 – 026 %||Albania, Costa Rica, El Salvador, Jordan, Kenya, Malaysia, Peru, South Korea, Tunisia, Zimbabwe|
|025 – 021 %||Argentina, Bahamas, Bangladesh, India, Hungary, Morocco, Philippines, Slovakia, Sri Lanka, Uruguay, Vietnam|
|020 – 016 %||Bolivia, Colombia, Ecuador, Luxembourg, Mauritius, Namibia, Pakistan, Poland, Qatar, Russia|
|015 – 011 %||Bahrain, China, Guyana, Latvia, Lithuania, Montenegro, Tanzania, Venezuela|
|010 – 006 %||Liberia, Moldova, Serbia, Slovenia, Ukraine, Others (limited data)!|
Percentages calculated compared to the US CPC (100%). Suppose, cost per click in the US for a specific keyword is 2$, then it would be 0.8$ in France (40%) for the same keyword. Unfortunately, some countries (like Kenya) are missing from this list because we don’t have data for these countries.
Notable Trends in the CPC Chart
You may have noticed some strange information in the average cost per click chart. You may have wondered why some developed and modern countries have a lower cost per click compared to other countries. Let’s discuss some notable trends in the average CPC chart.
United Arab Emirates Have the Highest CPC
The United Arab Emirates has the highest cost per click and it’s 6% more than the United States! UAE is the only country to have a higher CPC than the United States. A rich, diverse economy and tourism likely put the oil-rich middle-east country at the top.
Eastern Europe, Russia, China Have Lower CPCs
Eastern Europe, Russia, and China have lower CPCs because of their national policy and advertiser’s interest. Foreign advertisers have very little scope to cut the local market share in these countries.
Another reason is the presence of strong competitor, Google doesn’t have majority market share of search in these countries. Yandex have 50%+ market share in Eastern Europe and Baidu have 75%+ market share in China. That’s why, Google doesn’t have enough advertisers in these locale.
That’s all. If you have learned something different, let’s discuss it through comments.