Average Cost Per Click by Country / AdWords CPC Rate

We know that Cost Per Click or CPC rate differs by country, advertisers don’t pay equally for all countries. Cost per click doesn’t carry a fixed rate though, but we can consider the average cost per click by country. Let’s know, which countries have the highest cost per click and which countries have the lowest.

What is the Cost Per Click or CPC? Cost Per Click refers to how much advertisers pay for a click-through of their ads in platforms such as Google AdWords or Bing Ads. Cost per click is very important because it’ll determine the financial success if you are a publisher/advertiser of these advertising networks.

Average Cost Per Click (CPC) by Country

Look at the average cost per click geographical map. It is colorized red to yellow, the red-colored countries have the highest cost per click and the yellow-colored countries have the lowest. And as an advertiser, you have to pay more if a visitor click-through your ads from red-colored countries.

AdWords CPC Rate by GeoChart
Average Cost Per Click or CPC by Country Map

Average Cost Per Click or CPC Chart – Below is the chart of the countries represented on the map, chart ordered by the highest average cost per click to the lowest average cost per click, compared to the US average CPC (100%). Average US CPC is between $1 and $2 on the search network (Google Search) based on a high volume keyword.

Average CPC Countries
110 – 101 % United Arab Emirates
100 – 096 % Austria, United States
095 – 091 % Australia, Brazil
090 – 086 % New Zealand, United Kingdom
085 – 081 % Canada, Chile
080 – 076 % Italy, Switzerland
075 – 071 % Germany, Turkey
070 – 066 % Finland, Jamaica, Norway
065 – 061 % Dominican Republic, Ireland
060 – 056 % Greece, Iceland, Portugal
055 – 051 % Japan, Lebanon, Spain, Sweden
050 – 046 % Armenia, Cambodia, Israel, Mexico, South Africa
045 – 041 % Algeria, Belize, Denmark, Nepal, Netherlands, Singapore, Thailand
040 – 036 % Croatia, France, Indonesia, Macedonia, Nicaragua, Oman, Rwanda, Saudi Arabia, Trinidad and Tobago
035 – 031 % Belgium, Bulgaria, Egypt, Kuwait, Libya, Panama, Romania, Uganda
030 – 026 % Albania, Costa Rica, El Salvador, Jordan, Kenya, Malaysia, Peru, South Korea, Tunisia, Zimbabwe
025 – 021 % Argentina, Bahamas, Bangladesh, India, Hungary, Morocco, Philippines, Slovakia, Sri Lanka, Uruguay, Vietnam
020 – 016 % Bolivia, Colombia, Ecuador, Luxembourg, Mauritius, Namibia, Pakistan, Poland, Qatar, Russia
015 – 011 % Bahrain, China, Guyana, Latvia, Lithuania, Montenegro, Tanzania, Venezuela
010 – 006 % Liberia, Moldova, Serbia, Slovenia, Ukraine, Others* (limited data)!

* Some countries are not listed because of limited data.

The percentage calculated compared to the US cpc (100%). Suppose, cost per click in the US for a specific keyword is 2$, then it would be 0.8$ in France (40%) for the same keyword. Unfortunately some countries (like Kenya) are missing in this list because we don’t have the exact data for these countries.

Notable Trends in the CPC Chart

You may have noticed some strange information in the average cost per click chart. You may have wondered why some developed and modern countries have the lower cost per click compared to other countries. Let’s discuss about some notable trends in the chart what can be the reason.

# United Arab Emirates Have the Highest CPC

United Arab Emirates have the highest cost per click and it’s 6% more than the United States! UAE is the only country to have a higher CPC than the United States. A rich, diverse economy and tourism likely put the country at the top.

# Eastern Europe, Russia, China Have the Lower CPCs

Eastern Europe, Russia and China have the lower CPCs because of their national policy and advertisers interest. Foreign advertisers have a very little scope to cut the local market share in these countries.

Another reason is the presence of strong competitor, Google doesn’t have majority market share of search in these countries. Yandex have 50%+ market share in Eastern Europe and Baidu have 75%+ market share in China. That’s why, Google doesn’t have enough advertisers in these locale.

That’s all. If you have learned something different, let’s discuss through comments.

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